I graduated from Uppsala University in Sweden with a Master and PhD and worked there as Assistant and Associate Professor for several years. I then joined Oslo Business School in Norway (later merged with the Norwegian School of Management) as an Associate Dean, responsible for developing MBA and Executive MBA programmes, which became the flagship programmes for the school. I then joined the University of Groningen in Netherlands as Professor and Chair in the Faculty of Management & Organization, where I served the faculty as Dean between 1997 and 2001. During this period, I developed several international Master programmes in collaboration with Uppsala University, Sweden and University of Florida Gainesville, USA.
In 2001, I was asked to join Manchester Business School as Professor and Chair, where my main task was to develop an International Business Group and a Master programme in International Business. In 2007, the International Business subject area at Manchester Business School was ranked as fifth in the world, second in Europe and number one in the UK by the Financial Times. I then joined King’s College London as a Chaired Professor in 2008 and worked there until I was approached by the University of Birmingham in 2015, where I am working at present. During the 7 years at King’s, I developed the MSc International Marketing and totally reorganised the MSc in International Management. These 2 programmes are still the flagship programmes at King’s Business School.
During the years at King’s, I had an exciting portfolio of three fully funded research projects (funded by FP7- EU, ESRC and Soderberg’s Foundation Sweden). The focus in these projects has been multinational enterprises and their strategies and activities in Emerging Markets. For example, in the FP7-EU funded project (€ 2.3 million); “The impact of Multinational Enterprises on poverty reduction and sustainable development in Emerging Markets” was investigated.
At present, I am working on three major research projects; “Developing an inclusive digital framework to empower poorer youth and women in emerging markets” that is funded by ESRC – GCRF (£760,000), with University of Oxford, UK, “Creating competitive advantage by serving the marginalised communities in emerging markets”, funded by the ESRC for £1 million, and “Creating competitive position through ethical behaviour: Swedish firms in emerging markets”, funded by Riksbankens Jubileum Fond, Sweden for £700,000.
To date I have supervised more than 20 PhD candidates, most of whom are now working as Assistant/Associate Professors in well known universities across the globe. I have supervised more than 100 Masters dissertations in several countries in Europe. And whilst at Birmingham University I served as director for the PhD Programme from 2015 to 2018 and director for the MSc in International Business Programme.
I also sit on the Board of Directors for the Centre of International Business at Leeds University Business School in the U.K. Whilst serving on several review panels worldwide – from reviewing academic programmes through to external assessments for professorships. I am regularly invited to academic and professional conferences as a keynote speaker.
Over the years I have served as Visiting Professor at:
University of South Australia, Australia; Uppsala University, Sweden; FGV, Sao Paulo, Brazil; PUC, Rio de Janeiro, Brazil; Lund University, Sweden; University of Vaasa, Finland; Complutense University Madrid, Spain; University of Pavia, Italy; PUC University Rio de Janeiro, Brazil; Maastricht University, The Netherlands; Heinrick-Heine University, Düsseldorf, Germany; Robert-Schuman University, Strasbourg, CERAM School of Management, Nice, University of Lyon and EM Lyon, France; ESCP-Europe, Berlin and Paris University of Kuwait, Kuwait; University of Bahrain, Bahrain; University of Valancia, Spain; Michigan State University, USA and Georgia State University, USA