Professor of International Business at Birmingham Business School, University of Birmingham, UK.

Founding Editor: International Business Review (IBR).

Consulting Editor: Journal of International Business Studies (JIBS).

ORCID: 0000.0002.9728.485X

I am a scholar with extensive experience in teaching, research and institution building. I have developed several Master and MBA programmes within top schools in Europe (Oslo Business School, University of Groningen, Manchester Business School and King’s College London).

I have been conducting research on international marketing, international business and sustinability topics, with focus on the internationalisation process and entry strategies. In the last seven years my research focus has shifted towards the externalities of international business, specifically the activities of multinational enterprises (MNEs) in emerging markets. My latest projects include:

  • The role of MNEs in achieving the Sustainable Development Goals (SDGs).
  • The role of MNEs in poverty alleviation.
  • Developing a digital business model for the benefit of marginalised communities.
  • Exploring how MNEs can create a competitive position through ethical behaviour in emerging markets.

The majority of the projects above have been funded by organisations such as the; European Commission, Economic and Social Sciences Research Council (ESRC) UK, Handelsbanken, Riksbankens Jubileumsfond and Soderbergs foundation in Sweden. To date I have raised more than €10 million in research funding.

I have published 30+ books and 150+ journal articles in top level journals. Some of my books have been translated in several languages and are used globally, including the USA, across Europe, China and other Asian countries.




Honorary Doctor of Economics and Business Administration (2018), University of Vaasa, Finland.

Honorary Doctor of Economics (2005), Turku School of Economics, University of Turku, Finland.

Elected Fellow, European International Business Academy, since 2012

Elected Fellow, Academy of International Business (AIB-Worldwide), since 2015.

Elected Vice President, Academy of International Business (AIB – Worldwide) for the years 2008-2010.

Board Member, Academy of International Business (AIB UK), 2007 – 2011.

Board Member, European International Business Academy (EIBA), since 2005 – 2020.